Episode Details

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Starting out in practice comes with excitement, uncertainty, and a steep learning curve—especially when technology and visibility are part of the equation. 

In this episode, I welcome back Matt and Liga to reflect on their growth since their last episode and share what life really looks like as a new acupuncturist, and a senior acupuncture student.

We talk candidly about the challenges of building confidence, managing social media and websites, connecting authentically with patients, and balancing business growth with great clinical care. 

I also share practical guidance on using technology as a tool, not a burden, and how small, consistent actions can create momentum over time.

In this episode, we explore:

• The real challenges new practitioners face with social media, websites, and visibility
• How repetition, consistency, and simple content build trust and attract patients
• Managing client expectations, homework, and patient compliance
• Making acupuncture more accessible and exploring integration with Western medicine

We also touch on organic growth vs. paid ads, affordability in practice, and how staying aligned with your values helps you build a sustainable, patient-centered clinic.

🌱 If you’re a student, recent graduate, or practitioner navigating the early stages of practice or social media, this episode offers reassurance, clarity, and actionable insights to help you move forward with confidence.

➡️ Visit the show notes for all the links mentioned in this episode!

☯️ More AcuPro Episodes you'll love:
You Asked, I Answered: Real Questions from TCM Rock Stars

How to Attract NEW Patients Through Social Media with Molly Cahill

Being a Modern Acupuncturist in a Modern World: Key Points on How to Thrive Long-Term with Dr. Lixing Lao

Also, if you haven’t done so already, follow the podcast. So many fantastic episodes are coming your way! If you’re not following, there’s a good chance you’ll miss out.

🩵 This episode is brought to you by Jane, the practice management software I use in my clinic. It’s been a total game-changer for keeping scheduling, charting, and everything running smoothly.

Check it out here, and use my code ACUPRO1MO for a one-month grace period on your new account! 💜

And connect with @AcuProAcademy on all social media!