Episode Details
Back to EpisodesMedia Insultant - Special Edition - 3.4.26 - Lucy Rice on how radio sales can better compete.
Description
We’ve got a special edition of Media Insultant for you today. And much of what we will talk about today is Evergreen…worth listening to a couple of times…
My old friend Keith Shipman - he’s the retiring head of WSAB and is a broadcaster himself with a cluster in Bend, OR.
In a phone call the other day he took us to task. “You guys really give radio a hard time! How about a little love?”
And frankly, who better to help us with that than the noted sales and management expert, Lucy RIce. We've known Lucy for decades and I love her confident swagger and ability to cut through the BS to truth…painful sometimes. But the truth…
Join us for a candid look at the radio sales challenges and some solutions in this Special Edition of Media Insulant....
Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo.
Comments are always welcome at jackson@intownmedia.com
Thanks for listening!