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Lessons from tennis: New Blues CEO Karl Budge on innovating for rugby fans
Season 7
Episode 4
Published 3 weeks ago
Description
The ARP crew quiz one of NZ Sport's great innovators, new Blues CEO Karl Budge, about taking the lessons he learnt in tennis and applying them to rugby.
Budge brought superstars like Venus Williams, Caroline Wozniacki and Maria Sharapova to Auckland's small tennis event, and the fans clocked, so what can he do with rugby at Eden Park?
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