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#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell
Episode 118
Published 7 months, 3 weeks ago
Description
In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM — to unpack why modern go‑to‑market playbooks are breaking… and what the next generation of GTM looks like in an AI‑driven world.
We go deep into the new patterns shaping high‑growth companies — and the uncomfortable truths most teams don’t want to face.