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Ep 23 - Adam Steiner: From Performing Worldwide to Reinventing a Family Business
Description
In Episode 23, Brendan sits down with Adam Steiner, a performer whose career has taken him from musical theatre stages across the country and around the world — including national and international tours of Cats, Gypsy, and Shrek the Musical. Adam shares what life is really like on the road, the highs and challenges of performing night after night, and how his years in theatre shaped his identity.
Today, Adam channels his creativity into running Steiner Merchandise — known for their “Good Times Soft Shirts” — where he’s expanded the family business into new markets, new products, and even the fast-growing world of TikTok Shop.
The conversation wraps with reflections on family, healthy habits, and how performers find ways to scratch the creative itch long after leaving the stage.
In this episode, we cover:
- Adam’s early career in musical theatre and performing on national & international tours
- What life is really like on the road as a full-time performer
- How he took over and reinvented the family business, Steiner Merchandise
- Diversifying products, finding new audiences, and embracing TikTok Shop
- Staying creative, staying healthy, and keeping the “performer energy” alive
- The role family plays in work, life, and legacy
🎙 The Enthusiastic Life Podcast
Hosted by Brendan Walsh
Produced by Ryan Dewan, Wave Media
📲 Instagram → @enthusiasticlifepod
📲 Facebook → Enthusiastic Life Podcast
🎧 Available on Spotify, Apple Podcasts, YouTube & all major platforms.