Episode Details

Sturts desert pea, South Australias floral emblem, is blooming in unexpected places along New South Wales Mid North Coast. Flower farmer Paul Dalley and Jonathan Lidbetter at East Coast Wildflowers are cultivating these exotic flowers, meeting growing demand for local, low-mileage flowers. The trend towards Australian natives as symbols of homegrown pride is driving up popularity, but the industry faces challenges with only about fifty percent of flowers now produced locally. Mandatory country-of-origin labels are being pushed for to inform buyers.

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