Episode Details

What does the future of market farming look like in the era of digital sales? Our guests this week, Amelia Ihlo of Rooted Farmers and Jill Shea of the Connecticut Flower Collective had the bright idea to take the 35th anniversary of Growing for Market Magazine as an opportunity to step back and look at the last 35 years of market farming, and think about what is going to shape the next 35 years. As we discuss, the number of farms is going down every day, lots of food is wasted before it even makes it off the farm, and costs are up on pretty much everything.

On the other hand, the widespread adoption of digital sales during the COVID-19 Pandemic helped many farms find new markets. In this interview we explore how online sales are continuing to evolve for farmers, and some best practices for increasing sales and reducing friction with customers. Listen and learn how you can make the most of digital sales for your own farm!

Connect With Guest:

Website: Rooted Farmers
Connecticut Flower Collective

Instagram: @rooted_farmers, @connecticutflowercollective

Podcast:
Rooted Barn Talks Podcast
Use code GFM2026 for $100 off a Rooted Farmers Individual Farm Essentials or Pro subscription.

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