Episode Details

Everyone wants their content to show up in AI recommendations, but most marketers are missing a simple formatting tweak that boosts visibility by 42%. Jay Schwedelson breaks down new data from Google that proves why adding a specific month to your titles is now critical for ranking. He also discusses why the head of Instagram is actually encouraging creators to leave mistakes in their videos and how "proof of life" is the new engagement hack.

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Best Moments:

(00:45) New data from Google reveals exactly how to format dates to win in AI search

(01:03) Why adding the specific month to your titles increases visibility by 42%

(02:15) eBay buying Depop is a huge signal for where Gen Z commerce is actually happening

(03:30) Adam Mosseri confirms that background noise and stumbling are now engagement assets

(04:45) Why Gucci is facing major backlash for using AI during Milan Fashion Week

(05:55) Jay attempts to have a normal coffee with a friend and realizes he cannot stop interviewing people

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206