Episode Details

Descript, an AI video editor that turns long videos into short-form social clips by letting you edit video like a document. 

We  explain how Descript works, look at research that shows why short clips are worth the effort, and give you a simple process to pull 10 clips from one video...easily.

 CITATIONS:

1. Apasrawirote, D., Yawised, K., Chatrangsan, M., & Muneesawang, P. (2022). "Short-form Video Content (SVC) Engagement and Marketing Capabilities." Asian Journal of Business and Accounting, 15(2). 
   
   
2. Boeker, M., et al. (2024). "Shorts vs. Regular Videos on YouTube: A Comparative Analysis of User Engagement and Content Creation Trends." Proceedings of the 16th ACM Web Science Conference. 
   
   

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