Episode Details

This episode features Chloe Luxton, founder and creative director of Bramley, a B Corp-certified bath, body and wellbeing brand known for its natural essential-oil blends and a sustainable ethos. Chloe shares her background from Paperchase to Cowshed at Soho House, and how Bramley began in 2009 when she couldn’t find a natural, soulful, beautiful bathroom product range for her husband Charlie’s country pub hotel, The Beckford Arms. She explains launching quickly with six core products, using industry relationships, growing through hospitality and word-of-mouth, building the business around raising three children, current operational challenges, and opening Bramley’s first shop in Bath.

00:00 Podcast Mission Intro

00:55 Meet Chloe Luxton

02:19 The Pub Bathroom Problem

04:06 Racing to Launch

06:55 Why It’s Called Bramley

08:37 From Side Project to Brand

10:33 Industry Edge and Slow Growth

12:27 Motherhood and Scaling Up

16:48 Team Culture and Hiring

19:37 Operational Challenges and Stock

21:06 Supplying The Pig Hotels

22:30 Perimenopause and 3AM Lists

24:58 Going High Street with a Shop

25:44 Bramley In One Place

26:02 Why Bath Makes Sense

26:30 Finding The Perfect Space

28:10 Learning Retail Fast

30:38 Designing A Store Experience

31:33 Balancing Family And Work

33:28 Creativity And Community

35:23 Three Two One Reflections

38:37 Lessons Learned And Thanks

44:07 Closing Thoughts And Farewell

Find Bramley here: https://www.bramleyproducts.co.uk/

And follow on Instagram @bramleyproducts

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com