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Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson
Description
In this episode, Tony sits down with David Higgerson, Chief Content Officer at Reach plc, who oversees journalism across 130+ UK titles including the Mirror and Express. They discuss how newsrooms have shifted from print-first to digital-first, what makes a story land with today’s audiences, the rise of “fake experts” and Reach’s response, and how data and AI are being used to strengthen local journalism.
Links and References
Reach plc – https://www.reachplc.com
Manchester Evening News (MEN) Awaab Ishak investigation – https://www.manchestereveningnews.co.uk/news/greater-manchester-news/death-two-year-old-awaab-25740113
Nottinghamshire Live – https://www.nottinghampost.com
Press Gazette (fake experts investigation) – https://pressgazette.co.uk/news/fake-experts-seo-journalism/
IPSO (Independent Press Standards Organisation) – https://www.ipso.co.uk
BBC Local Democracy Reporting Service – https://www.bbc.com/lnp/ldrs
Shelter – https://www.shelter.org.uk
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