Episode Details

Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments

(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices

(02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing

(03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists

(05:00) The smart way to use tools like Perplexity to find high-authority sources for your content

(06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right now

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206