Episode Details
Back to EpisodesIs Bidding on Your Own Brand a Waste of Money?
Season 3
Episode 133
Published 1 month, 3 weeks ago
Description
Your branded campaign shows the highest ROAS, but is it your least incremental channel?
In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit.
Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching