Episode Details
Back to EpisodesReimagining the Emory Healthcare Brand and the Future of Marketing Leadership with Molly Biwer
Published 1 month, 1 week ago
Description
In this episode, Molly Biwer, Chief Marketing Officer of Emory Healthcare, discusses launching a bold new brand identity, deepening community trust through large scale experiential campaigns, and evolving marketing into a strategic growth driver powered by digital integration, AI, and a more personalized patient experience.