Episode Details

Preparing to launch your membership website? 

This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business. 

So how can you make your membership launch a success?

The key is to generate excitement and buzz around your site that will result in your first influx of members and give you some momentum to move forward with. 

And in this episode of The Membership Guys podcast, we’re sharing with you six tactics to implement to do just that. 

Essential Learning Points:

• Why a membership website doesn’t live or die based on launch alone 
• Why you don’t necessarily need a large audience to launch your membership 
• How to connect with your audience and make them feel like they’re involved from the get-go
• Different tactics to implement to get in front of a wider audience to promote your membership

Important Links & Mentions:

• Membership Academy
• Why You Need to Take People Behind the Scenes of Your Membership
• Must-Listen Podcast Episodes for Launching Your Membership Website 
• How to attract better members that will stick around long-term

Key Quotes:

“Right from the get-go you’ll need an initial influx of members to get your community up and running, people engaging and consuming content, and giving you feedback that will enable you to make your product even better. This in turn will make it easier for you to attract more members in the future.” 

“You can still do a lot in terms of your membership launch with a relatively modest audience.”

“Live video is a fantastic way of getting your personality across and really connecting with your audience to allow them to feel like they're getting to know you on a deeper level.”

“There's no doubt that having a group of people who are committed to spreading the word about your membership in their own audience, especially if their audience is large, can do wonders for your membership launch.”