Episode Details

Liberty Media is bullish on Apples plans to expand Formula Ones reach in the US, following an exclusive deal that integrates F1 TV into Apple TV at no extra cost. The partnership was solidified during a Super Bowl meeting between Liberty Medias CEO and Apples Tim Cook and Eddy Cue. Formula Ones US popularity surged, driving a 14% revenue increase, and Apple is stepping up its efforts with Netflix and IMAX partnerships to deliver immersive F1 experiences to American fans.

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