Episode Details

State of Tequila 2026 is HERE. Jay Baer and Maddie Jager from The Tequila Report reveal the biggest tequila trends, craft tequila growth, pricing shifts, and a Puerto Vallarta update every fan needs to hear. In this deep-dive conversation, we break down the Tequila Report’s new research and what it means for brands, collectors, and everyday tequila drinkers. The data shows the market is splitting fast — and only differentiated brands may survive the next wave. In this episode we cover: • The 6 trends shaping tequila in 2026 • Why craft tequila is growing while the category flattens • The real price ceiling for blanco and reposado • How shelf space and distribution are squeezing small brands • The truth about celebrity tequila performance • What’s currently happening in Puerto Vallarta If you love tequila education, industry insights, and behind-the-scenes conversations — this one is packed. FREE VALUE — DON’T MISS Subscribe to The Tequila Report (FREE): https://tequilareport.com/subscribe Want insider perks, discounts, and exclusive access? https://tequilareport.com/upgrade Like this video Comment your biggest tequila trend prediction for 2026 Subscribe to Tasting Tequila with Brad for honest tequila reviews and industry insights