Episode Details

Craig Westaway took over the management of a luxury short-term rental property on July 1, 2020. And in one month, he made more than the previous operator did in all of 2019. 

Craig is the Cofounder and CEO of Bnbbooking, a high-end STR management company out of Gold Coast, Australia.

On this episode of Get Paid for Your Pad, Craig joins me to explain what he and his wife Holly do differently from ‘old school’ STR managers, describing how they create a high-end experience for guests across their portfolio of luxury accommodations.

Listen in for insight on meeting the high expectations of high-end guests and learn how Craig consistently TRIPLES the revenue of luxury Airbnb units by improving and personalizing the guest experience.

Topics Covered

How Craig and Holly got started hosting

• Falling out with manager of own holiday home
• Wife took over management, tripled profits

How Craig 5Xed the profits on a recent acquisition

• Invest $20K in styling and rephotograph 
• Increase price from $1K to $3K/night

Craig’s insight on creating a high-end STR experience

• Beautiful styling, make sure everything works
• Take steps to accommodate right # of guests

What guests expect in a luxury STR booking

• Meet guests personally
• Gifts (e.g.: champagne, beer and chocolates)
• Midterm cleans and inspect prior to check-in

How Craig gets 5-star reviews despite high expectations

• Get to know guests and personalize experience
• Offer late checkout when possible 

How Craig finds high-end property owners

• Referrals and word-of-mouth marketing
• SEO on website = best sales tool

How to sell your services to a high-end property owner

• Listen to and align with their goals
• Make them feel comfortable with you

What Craig did to navigate the pandemic

• 80% drop in bookings during snap lockdowns
• Offer travel credits to guests forced to cancel

Craig’s advice around accommodating weddings

• Create separate listing
• Increase price point for wedding parties

What Craig got out of our Legends X STR accelerator

• Playbook to document systems
• Build team of VAs, tech guy to run business

Connect with Craig

Bnbbooking

Resources 

Uplisting 

PriceLabs 

BNB Professional 

Julie George 

Airbnb Automated on YouTube

STR Legends Mastermind

Legends X 90-Day STR Accelerator

Email jasper@getpaidforyourpad.com 

Sponsor

Hostfully [Discount Code PAD]

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