Episode Details

If you own a business, here’s the truth: you don’t have a “marketing problem.” You have a leak problem—and it shows up in the same places every time: your website, your reviews, your content, and your follow-up system.

In this video, I walk you through the exact AI Audit framework I use to identify where leads are falling through the cracks—and how to fix it with a simple, honest, end-to-end automation stack (no fake “AI pretending to be human” nonsense).

Watch the full video here (Loom): https://www.loom.com/share/ac5b66f7eb6249e196987a4804b0aa03

And again here if you want to replay and take notes: https://www.loom.com/share/ac5b66f7eb6249e196987a4804b0aa03

What we cover (and why it matters)

1) Your online positioning

• Do you actually show up when people search for what you do?
• Are you getting outranked by competitors simply because they’re more consistent online?

2) Reviews management (and how to protect yourself)

• Most business owners “ask for reviews” the wrong way.
• You can increase review volume and reduce risk from negative reviews by using a smarter process.

3) Content strategy that attracts (not ego-posting)

• Posting isn’t the goal—leads are the goal.
• Educational content wins because it helps people make better decisions before they ever contact you.

4) The moment a lead reaches out
This is where most businesses lose money:

• Do they call you?
• Fill out a form?
• DM you?
• Click something and… nothing happens?

If a lead contacts you when you’re unavailable (sleeping, with clients, busy), the system must still:

• capture info accurately,
• answer FAQs,
• guide them to the next step,
• and book appointments when appropriate.

5) Honest AI scheduling + FAQs
AI isn’t “magic,” but it’s deadly effective when it’s:

• upfront that it’s AI,
• trained on your real FAQs and business details,
• connected to your calendar correctly,
• and set up to confirm availability and offer alternatives.

6) Social media lead capture (DM automations + lead magnets)
If someone comments or DMs your offer, you shouldn’t be “manually chasing” that lead.
A properly built system can:

• respond instantly,
• collect their info,
• deliver the lead magnet/report,
• and move them into a follow-up sequence automatically.

7) Ads + ROI + “why this lead was different”
If you’re running ads, you need checks and balances:

• identify what a “good lead” actually looks like,
• track why it converted,
• and train your targeting to find more of those (while lowering wasted spend).

8) The new world: Answer Engine Optimization (AEO)
People aren’t just searching on Google anymore.
They’re asking AI tools conversational questions—and the businesses that show up there are using:

• Q&A content,
• conversational pages,
• schema + structure,
• and clean, helpful “answer-first” formatting.

That’s what I mean by low-hanging fruit—when it’s built correctly, it’s not complicated. It’s just rarely done right.

Full video (Loom): https://www.loom.com/share/ac5b66f7eb6249e196987a4804b0aa03

If you want help

If you want me to run this AI Audit on your business and map out the exact fixes (website, reviews, content, automation, lead capture, follow-up), drop a comment with what industry you’re in and where you think you’re losing leads.

Connor MacIv