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Loyalty as Profit Engine, Barcelona Tax Hike, Vrbo’s Rain Refund
Description
Hotel executives spotlight loyalty as a growing profit engine beyond room revenue, Barcelona moves to double its hotel tax to manage overtourism, and Vrbo tests a weather-refund add-on that pays travelers automatically if rainfall crosses a set threshold.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how hotels are monetizing guest relationships beyond RevPAR, why Barcelona is betting demand can withstand higher visitor fees, and how embedded “peace of mind” products are becoming a bigger part of the booking flow.
This episode is presented by Lodgify!
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Hotel Execs Reveal New Revenue Priority: Making More From Loyalty
Barcelona to Double Hotel Tax
Vrbo Guests Can Pay Fees to Get Refunds When Rain Ruins a Stay
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