Episode Details

In this solo episode, Travis Chappell breaks down a powerful mindset shift that can change the trajectory of your life and business: the person you’re becoming matters more than what you’re building. Drawing from over 1,500 podcast episodes, 1,000+ interviews with top performers, and more than 200 books read in recent years, Travis shares why identity-based goals consistently outperform outcome-based goals—and how focusing on who you become leads to lasting success, fulfillment, and integrity.

On this episode we talk about:

• Why identity-based goals are more powerful than outcome-based goals

• The danger of chasing success without becoming capable of sustaining it

• How short-term goal setting (like New Year’s resolutions) keeps people stuck

• Real-life examples of integrity failures from chasing outcomes at any cost

• How to build habits that transform you into the person your goals require

Top 3 Takeaways

1. Identity over outcome. If you become the type of person capable of achieving your goals, the results will follow—and they’ll last.

2. Success without integrity always sends a bill. Shortcuts may bring temporary wins, but long-term character determines sustainable success.

3. What you build can be lost. Who you become cannot. Develop the skills, habits, and mindset that make rebuilding possible no matter what happens.

Notable Quotes

• "The person that you're becoming matters more than what you're building."

• "Success without integrity always sends a bill—and it's probably a bill you don't want to pay."

• "Instead of asking what do I want to accomplish, ask who do I need to become?"

Connect with Travis Chappell:

• LinkedIn: https://www.linkedin.com/in/travischappell

• Twitter/X: https://twitter.com/travischappell

• Instagram: https://www.instagram.com/travischappell

• Other: https://travischappell.com

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