Episode Details

Ready to master the art of influence, sales, and identity-driven persuasion? In this high-impact preview from Travis Makes Friends, Travis sits down with sales performance expert Jeremy Miner and entrepreneur Paul Allen for a deep dive into the psychology behind decision-making, framing, and unlocking human potential.

Jeremy unpacks the power of identity framing—a concept rooted in the work of Sigmund Freud—and explains why people don’t just buy products… they buy in alignment with who they believe they are. He reveals tactical examples of how to shift a prospect’s self-perception in real time, neutralize objections before they surface, and build someone into the identity of a decisive buyer, leader, or high performer. From handling self-belief objections to preventing the classic “I need to talk to my spouse” stall, Jeremy breaks down how subtle language shifts can completely transform conversations in sales, leadership, and even personal relationships.

Paul then shares a powerful mindset reframe from his own entrepreneurial journey—how changing the words he used about investor meetings transformed his energy, confidence, and results, ultimately helping him raise over $15 million. He introduces the philosophy behind Soar AI Studio, inspired by the groundbreaking strengths-based psychology of Donald O. Clifton, and explains why most people have untapped talents they were never taught to recognize. Instead of focusing on what’s “wrong” with people, Paul explores what happens when you build systems—powered by AI—to amplify what’s already right.

You’ll hear insights on:

• How to use identity framing to guide decisions without manipulation

• Why objections often stem from self-perception, not logic

• The language shifts that reshape workplace culture and leadership

• Reframing sales conversations from pressure to opportunity

• The future of AI as a tool for unlocking human strengths

If you want to sell more effectively, lead more powerfully, and communicate in a way that reshapes how people see themselves, this preview gives you a front-row seat to a conversation that blends behavioral psychology, high-level sales strategy, and visionary thinking about human potential.

Hit play and get ready to rethink how influence really works.
Full episode: https://www.youtube.com/watch?v=2ZlKEGaec3M&t=2014s

Learn more about your ad choices. Visit megaphone.fm/adchoices