Episode Details

Ashley Grace is the Founding CMO of Igniton, a groundbreaking quantum wellness company merging subatomic particle science with integrative health. With a background spanning finance, marketing ROI modeling, ad tech, and big pharma—and as the former founding CMO of Charlotte’s Web—Ashley brings decades of experience at the intersection of innovation and persuasion. On this episode, he breaks down how to market complex, cutting-edge products, why message beats media every time, and what skills will actually make you money in the future of advertising.

On this episode we talk about:

• How Igniton is pioneering “quantum supplementation” and validating it through university studies

• The challenge of marketing complex or unfamiliar innovations

• Why your message is 4x more important than your media buying strategy

• Emotional differentiation vs. feature-based marketing

• The future of AI in ad creative and what skills marketers should focus on now

Top 3 Takeaways

1. What you say matters more than how you say it. The creative message is significantly more impactful than targeting, delivery, or frequency. Emotional resonance wins.

2. Emotional differentiation beats feature differentiation. Customers buy based on emotional outcomes first—then justify with logic.

3. Creative skills will outlast media buying. As AI automates targeting and ad delivery, persuasive messaging and human psychology will become even more valuable.

Notable Quotes

• "What you say is four times more important than how you say it or how often you say it."

• "Persuasion is real—and there are tools and techniques to use language and visuals to make it more powerful."

• "Focus on the emotional benefit. The feature just explains why you can deliver it."

Connect with Ashley Grace:

• LinkedIn: https://www.linkedin.com/in/ashleygrace

• Website: https://igniton.com

• Podcast: https://ashleyon.com

• Discount Code: Use code ASHLEY for 15% off your first order

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