Episode Details

Facts: AI started mainly as a marketing tool. 📢

Sure, many marketers have been ahead of the curve when it comes to AI tools and creating high-quality, AI-driven outputs. 

But now they face a major problem: decades of marketing experience can no (largely) be achieved with a few reps of today's latest AI tools. 

So, what's your company supposed to do? And how can you possible build a team full of AI-savvy marketers? 

Join us and find out. 

How to Build a Team of AI-savvy Marketers -- An Everyday AI Chat with Jordan Wilson and Scott Morris

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Topics Covered in This Episode:

1. Sprout Social's AI-Powered Marketing Tools
2. Building an AI Savvy Marketing Team
3. Implementing AI Strategy in Marketing Departments
4. Evolving Marketer Roles with Generative AI
5. AI Tool Selection and Workflow Integration
6. Measuring AI Impact on Marketing Performance
7. Creating New Roles for AI Transformation
8. Combating AI-Generated Content Slop
9. Future-Proofing Teams for Rapid AI Advancements
10. Aligning Marketing, Sales, and Product with AI

Timestamps:

00:00 "Building AI-Savvy Marketing Teams"

05:50 AI Strategy and Experimentation Foundations

08:40 AI Experimentation to Structured Workflow

13:24 Adapting to AI in Marketing

16:01 "AI Roles Transforming Workflows"

19:12 "AI's Role in Marketing Debated"

23:09 AI Advancements and Team Preparedness

25:49 AI Investment for Business Outcomes

Keywords: 

AI savvy marketers, building an AI marketing team, AI marketing skills, AI in marketing, generative AI, large language models, agentic AI, marketing technology, martech, Sprout Social, social media management platform, AI tools for marketers, content marketing with AI, AI content creation, AI for social media, AI analysis in marketing, AI social listening, Trellis AI agent, AI experimentation, AI council, business outcomes with AI, marketing and sales alignment, AI in product teams, end-to-end AI workflow, AI-powered content, brand voice in AI, AI workflow adoption, AI prompt engineering, repeatable

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Adobe Firefly AI Assistant, now in public beta. See it today at firefly.adobe.com

Adobe Firefly AI Assistant, now in public beta. See it today at firefly.adobe.com