Episode Details

Some lesser-known or small Chinese towns and cities — with a strong festive ambience during Chinese New Year — alongside Neo-Chinese style destinations, have experienced "wealth beyond measure" during the nine-day Spring Festival holiday. Both domestic and international tourists have shown a tendency to linger in these areas.

在为期9天的春节假期期间，一些不太出名的小城镇以及新中式风格的旅游目的地迎来了"泼天富贵"。国内游客和外国游客都喜欢在这些地方多玩几天。

This year's extended Spring Festival holiday, which began on Feb 15 and concluded on Monday, inspired widespread travel.

今年春节假期从2月15日开始，到2月23日结束，激发了人们的出游热情。

"It's really stunning looking down at the lantern show from the ancient city walls. I felt like I was traveling back in time," said Sha Anna as she marveled at a lantern show on Feb 17 in Datong, Shanxi province. The Beijing resident visited the picturesque ancient city with family.

北京居民沙安娜（音译）2月17日与家人一起游览了山西省大同市的古城。她在欣赏灯会时感叹道："从古城墙上俯瞰灯会，真的很震撼。我感觉自己穿越回了古代。"

The city rose to popularity after the release of the Chinese-developed video game Black Myth: Wukong in 2024, which features several game scenes closely related to ancient Buddhist culture and Taoism.

大同在2024年国产游戏《黑神话：悟空》发售后火了，这款游戏的几个场景与古老的佛教和道教文化密切相关。

She said a desire to experience the lively festive atmosphere of Chinese New Year that differed from Beijing, led her to plan a trip to Datong — a city that boasts a rich cultural heritage. "The food here is also very delicious, especially the knife-cut noodles. The city left us with memories of historical legacies and human touch, and we will come back next Spring Festival."

沙安娜说，她想体验与北京不同的热闹新年气氛，于是计划去大同旅游。大同市拥有丰富的文化遗产。她说："这里的食物也非常美味，尤其是刀削面。这座城市给我们留下了历史遗产和人情味的记忆，明年春节我们还会来。"

Lively discussions on Datong and many other niche but attractive towns and small cities circulated online during the Spring Festival holiday. Their distinctive celebration practices, flavorful cuisine and strong cultural heritage have generated interest from tourists looking for unique experiences.