Episode Details

In this episode of Develop This!, host Dennis Fraise sits down with Ron Kresha, Chief Financial Officer and founding member of Golden Shovel Agency, to explore the powerful — and often overlooked — role of community airports in economic development.

Drawing from his professional expertise and personal passion for aviation, Ron makes a compelling case for why community airports must be viewed not as line-item expenses, but as anchor institutions that drive investment, healthcare access, business recruitment, and long-term growth.

From general aviation to essential air service, airport marketing to emerging aviation technology, this episode delivers actionable insights for community and economic development leaders ready to elevate their local airport strategy.

1. Community Airports: Expense or Economic Engine?

Ron challenges the common misconception that airports are financial drains. Instead, he reframes them as infrastructure investments that produce measurable ROI through:

• Business attraction and retention
• Corporate aviation access
• Site selection competitiveness
• Tourism and regional connectivity

2. The Critical Role of General Aviation

While commercial flights often dominate the conversation, general aviation is a major contributor to local economies. Corporate aircraft, medical flights, flight training, agricultural aviation, and logistics operations all rely on well-maintained community airports.

For many communities, general aviation is the real driver of economic activity.

3. Essential Air Service & Small Community Survival

Ron highlights the importance of Essential Air Service (EAS) for rural and smaller communities. Reliable air connectivity supports:

• Healthcare access
• Executive travel
• Talent recruitment
• Emergency response

4. Airport Marketing & Community Engagement

One of the strongest themes of the episode is airport awareness. Many residents — and even local leaders — don't fully understand what their airport contributes.

Ron emphasizes proactive airport marketing, storytelling, and community engagement to bridge the knowledge gap. Airports must:

• Share economic impact data
• Highlight business users
• Showcase medical and emergency benefits
• Build