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Oura's AI Push, Kim Kardashian's Energy Bet, Budget Gyms Upgrade

Published 2 weeks, 5 days ago
Description

February 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Kim Kardashian joins UPDATE as co-founder ahead of relaunch and Walmart rollout, positioning jitter-free energy drink in $16B category

  • Oura launches first custom AI coaching model for women's health, integrating biometric data with clinical research across menstruation to menopause

  • Budget gyms including Planet Fitness, Crunch, and Snap Fitness upgrade amenities with boutique classes, contrast therapy, and smart strength equipment

  • Fitt announces strategic partnership with AIIR, expanding ecosystem into communications and experiential services for health and wellness brands

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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