Episode Details

Season 2 of Unfinished Business is officially here and a lot has changed since we wrapped Season 1.

When we first started this podcast, we were still at Clay. Hulken was growing, but it wasn’t our full focus. Over the last year, we left venture-backed SaaS, went all in on Hulken, hit $50M in revenue, launched nationwide in Target with an end cap, expanded across Asia, opened our first office in New York, and built a small but senior team around us.

This season is about what happens after the early momentum. When growth is real. When retail calls. When international demand shows up. When profitability matters. When you start asking how to go from 50 to 100 without losing control.

We’ll be building in public. We’re sharing how we’re thinking about intentional growth, breaking the Meta ceiling, retail strategy, international expansion, and what it actually takes to scale a profitable DTC brand today.

If you’re a DTC founder, operator, or aspiring builder, Season 2 is about learning in real time. And if there’s a brand you think we should be studying this season, tell us. We’re just getting started.