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How to Write Proposals That Actually Work: Stop Guessing!
Description
In this podcast, Tavershima Ayede explains why many Nigerian entrepreneurs struggle to land big clients. He points out a major mistake: sending fancy, expensive business proposals to people you haven’t even talked to yet.
The Problem with "Blind" Proposals
Most proposals fail because they are:
* Too "Me-Focused": They talk mostly about the business and its achievements rather than the client.
* Based on Guesses: Without a conversation, you’re just guessing what the client actually needs.
The Solution: Conversation First
Tavershima suggests a "Talk First, Write Later" strategy:
* Get the Inside Scoop: Speak with decision-makers or people in the industry before you type a single word.
* Speak Their Language: Use the specific words and problems the client mentioned in your actual proposal.
* Solve, Don't Sell: Shift your focus from bragging about your company to showing exactly how you will fix the client's problems.
The Bottom Line: Big clients don't want a sales pitch; they want a solution. Tavershima concludes by offering his consultancy services to help business owners stop "blind pitching" and start winning deals through better strategy.