Episode Details

Though Angie Machado is now an email expert, she got her start in the flower world, so she understands the unique needs of farm businesses. In this episode she shares her journey from working with flowers to specializing in email marketing. This interview covers how to build an effective email list, create engaging content, balance sales and value in emails, and avoid common pitfalls. Angie also highlights the significance of personalization and segmentation in email marketing, providing practical tips for farmers to enhance their email marketing efforts.

We talk about the big questions, like why you would spend money on email marketing when you can advertise on social media for free (spoiler alert: you don’t own your social media audience so you can lose it at any time). We also discuss how much to sell via email, what to email your audience about in the non-sales emails, how to get people to open your emails, why bots sign up for your email newsletter, and everything else you need to know to up your email game. So, whether you send emails to CSA members, farmers market customers, or prospective shoppers, listen to this episode to learn how to make those emails better.

Connect With Guest:
Website: Etereas Email Studio
Instagram: @angiemachado_
 

Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.
 

Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com.
 

There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com.

Nifty Hoops builds co