Episode Details

Season 3 starts with a practical reset on what’s changing in e-commerce in 2026—plus an intro to the new co-hosts. The conversation zooms out on cross-border selling realities (VAT, OSS/IOSS, and the growing spread of EPR requirements), then zooms back in on the platform shifts sellers are feeling day-to-day.

We unpack why TikTok Shop has become harder to ignore, how “scroll → discovery → purchase” is reshaping behaviour, and why Amazon is pushing more video content as shopping becomes more visual. The episode also covers the less glamorous side: country-by-country setup requirements, the importance of localisation, and how Europe’s marketplace landscape isn’t “Amazon-first” everywhere.

Takeaways:

What’s driving new compliance pressure in 2026

How TikTok Shop changes the discovery funnel

Where localisation quietly kills listings

What new discovery channels may mean for sellers

Timestamps 

00:00 Season 3 kickoff + what the podcast covers
00:43 Meet the new co-hosts (Juan + Gabby)
01:50 What Vast supports: VAT, OSS/IOSS, EPR and cross-border rules
02:41 Biggest shifts since the 2025 landscape discussion
03:58 EPR expansion and “pay on behalf” changes across countries
06:36 Tariffs then vs now: how sellers have adapted
09:17 TikTok Shop: from “fad” to major attention driver
10:00 Instant purchases vs traditional research-driven buying
15:12 TikTok as discovery that can spill over into Amazon demand
17:21 TikTok Shop requirements: local entities & verification by market
20:59 Amazon’s push toward product video and visual proof
23:12 What Season 3 will dig into with guests and operators
26:11 2026 pitfalls: entering new markets without the right assumptions
27:18 Europe isn’t uniform: local leaders (Allegro/bol) and Amazon’s position
31:38 Localisation example: “dummy” vs “pacifier” and search intent
33:33 Discussion: shopping inside ChatGPT + ads and product discovery shifts
37:19 Wrap + subscribe for the rest of Season 3

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