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Rum Myths, Misconceptions, and Marketing-Speak - Volume 1
Episode 40
Published 4 years, 9 months ago
Description
In this episode, we begin a conversation on the myths, misconceptions, and “marketing-speak” that create confusion in the rum category. From the all-too-common “rum is sweet” to eyebrow-raising marketing claims, we bounce around a variety of the stuff we’ve heard a lot lately and discuss what fuels it.