Episode Details

Send us Fan Mail

📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe

In this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.

Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.

In this episode, you’ll learn:

• Why YouTube may be overweighted in local and AI-driven search
• How short, low-production videos can create entity signals
• Where NotebookLM fits into rapid video testing
• Why middle-of-funnel questions may outperform “best of” keywords
• How to treat YouTube as an experiment—not a long-term shortcut

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com