Episode Details
Back to EpisodesMINI DIVE TRADE SHOWS: She Almost Didn’t Submit… Then Won Most Innovative Product at a Major Trade Show
Description
With Natural Products Expo West right around the corner, today’s Shelf Talks mini dive is one every CPG founder needs to hear.
In this clip from my conversation with Molly Blakeley, founder of Molly Bz Cookies, we dive into what really happens behind the scenes at major trade shows.
Think:
• Last-minute product pivots
• Packaging mishaps
• Running across massive expo halls on zero sleep
• Imposter syndrome when you’re surrounded by legacy brands
• And the unexpected moment that changes everything
Molly shares how she almost didn’t submit her product for an innovation award and what happened next is the kind of story that reminds you why showing up matters.
If you’re preparing for Expo West or activating at trade shows this year, this short mini episode is packed with perspective, encouragement, and a powerful reminder: you belong in the room.
And be sure to listen to Molly’s full Shelf Talks episode (released June 9, 2025) to get even more insight on growing a brand, navigating retail, and what it really takes to land on shelves across the country.
Follow Shelf Talks so you don’t miss the rest of this week’s daily mini dives quick lessons, real founder stories, and trade show insights to help you build with confidence. 🎙️✨
Event Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0Zba
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