Episode Details

If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.

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Best Moments:

(00:53) Why document posts are seeing 278% more engagement than video right now

(02:00) The exact button you need to click to upload a carousel PDF correctly

(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation

(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day

(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month

(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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