Episode Details

STOP climbing more than one mountain at a time. 

Having a business and being successful means really dialing in to the right people to help. Most business owners try to cast a wide net to help as many people as possible and it works against them everytime.

The easiest and fastest way to get booked by clients and stages is to be crystal clear on the people who are in that audience. There is an association and industry meeting for every single group of people and interest. Getting specific will help you find the perfect people to talk in front of and serve.

Check out what you’ll learn:

• You’re doing your audience and industry a favor when you decide on the specific group of people you work with or the problem you solve
• Go an inch wide and a mile deep is easier said than done but will position you as the expert that gets hired
• When you climb to the top of one mountain, others can see you from the tops of other mountains.

Links and resources mentioned in this episode:

• Grab the FREE resource Go from Unknown to Visible.
• Follow me on Instagram: @laurieann.murabito
• For more about me and what I do, check out my website.
• If you’re looking for support to grow your business faster, get fully booked and profitable, schedule a call to explore if you’d be a good fit for one of my coaching programs. 

This episode is brought to you by: Acuity Scheduling, the application for all your scheduling, payment and appointment reminders. This all in one easy place for clients, sales calls and interviews to book their own appointment with you to fit their schedule and you’ll never worry about time zones again! For a limited time try it for free with no credit card.

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