Episode Details

Today, Jennifer Karpus-Romain from the Transportation Marketing & Sales Association (TMSA) joins the show for an inside look at how the TMSA ELEVATE Conference is reshaping transportation sales and marketing through five role-specific learning tracks focused on real-world case studies, measurable ROI, and practical networking that actually moves businesses forward!

Jennifer and I also talk about why successful freight sales strategies now require a true multi-channel approach, combining cold outreach, digital content, AI-enabled efficiency, and strong human connection skills, to win in today's tech-driven logistics landscape, along with how ongoing post-conference content delivery and continuous professional development are becoming essential for long-term growth in freight brokerage, supply chain management, and transportation marketing.

Register for the TMSA ELEVATE Conference: https://www.tmsatoday.org/elevate-global-marketing-summit-and-sales-summit

About Jennifer Karpus-Romain

Jennifer is the Executive Director of the Transportation Marketing & Sales Association (TMSA), where she leads strategy, programming, and community for sales and marketing professionals across the logistics industry. Known for connecting people and ideas that actually move the industry forward, Jen focuses on the intersection of revenue growth, brand, and leadership inside transportation and supply chain organizations.

Jen works closely with logistics companies to align sales and marketing, strengthen messaging, and build communities that convert into real business relationships. She's also the host of TMSA's On the Move podcast and a frequent industry speaker on leadership, storytelling, and the future of go-to-market in freight.

At her core, Jen believes this industry runs on relationships, and she's made a career out of building rooms where the right people find each other.

Connect with Jennifer

• Website: https://www.tmsatoday.org/
• Email: jennifer@tmsatoday.org
• LinkedIn: https://www.linkedin.com/in/jenkarpusromain/

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