Episode Details

Today we are talking about Mautic, marketing automation, and its history with Drupal with guest Ruth Cheesley. We'll also cover Mautic ECA as our module of the week.

For show notes visit: https://www.talkingDrupal.com/541

• What Is Mautic?
• Self-Hosting and Data Ownership
• Who Uses Mautic + Personalization
• Mautic's History with Drupal
• How Drupal Integrate Mautic
• Orchestration in Mautic
• Privacy & Compliance: GDPR Tools, Consent, and Do-Not-Contact Controls
• Hosting Options
• Advanced Segmentation
• Points-Based Lead Scoring
• Validating Segments
• Using Points to Boost
• Common Mautic Adoption Pitfalls
• Getting Support
• The Future with AI
• AI and Open Source Maintenance
• Mautic Sustainability & Fundraising
• How to Contribute

• Mautic
• Mautic Integration
• Advanced Mautic Integration
• Talking Drupal #343 - Marketing Automation with Mautic
• Managed hosting, 40% goes to the community
• Mautic/Drupal case study and presentation on that from our conference
  • https://www.youtube.com/watch?v=r0SkfeHTLK8
  • https://mautic.org/case-study/inagro/
• GDPR cleanup jobs to remove old data
• Anonymization tasks to comply with specific laws (eg CCPA)
• Anonymize IP setting
• Proposal to overhaul all things privacy and streamline experience for marketers - currently seeking funding, planning to ship in Mautic 9
• Mautic contribution docs
• Testing PRs: inlcuding local setup guide
• Low/no-code tasks board
• Thanks Dev
• Ecosystems

Ruth Cheesley - ruthcheesley.co.uk RCheesley

Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi Catherine T