Episode Details

We made the decision to build our personal instagrams this year — not to become influencers, but to attract more aligned clients, build authority in our space, and connect with a PT who wants to build their own business. The goal was 100 followers. Ariel gained 1,000 in 30 days! In this episode, we break down what actually worked to grow the right audience. We share the mindset shift from posting randomly to posting strategically, getting clear on speaking to active adults and postpartum women, and creating content we genuinely enjoy (no forced voiceovers). We talk about why posting five reels per week gave me enough data to improve, how I used Instagram insights like retention and saves to adjust, and why stronger hooks completely changed my reach. I also cover simple editing tweaks that improved engagement and why this matters for business owners who care about inbound leads, authority, and attracting better talent. Enjoy!

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