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Proving Value Before Capital: Patricia Kroondijk on Pilots, VC-as-a-Service, and Corporate Venture Design
Season 2026
Episode 119
Published 3 months, 4 weeks ago
Description
In this episode, Nicolas Sauvage speaks with Patricia Kroondijk of Canon Marketing Japan about building corporate venture capability through venture clienting. They unpack Canon’s VC-as-a-Service approach, why pilots come before investments, and how Japanese corporate culture shapes decision-making. Patricia shares where the platform is heading next as it gains independence.