Episode Details

What does the latest consumer data actually say about the state of the fitness industry heading into 2026?

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Melissa Rodriguez to unpack new research on how Americans are engaging with fitness and wellness today.

They explore participation versus consistency, the gap between casual users and committed exercisers, how digital tools are being used, the rise of recovery and wellness services, and what motivates consumers to start and stick with a fitness routine.

For gym owners, operators, and fitness executives planning for 2026, this conversation breaks down the questions that matter most when interpreting industry data and turning insights into strategy.

Topics include:
• Fitness participation and engagement trends
• Consumer behavior in wellness and recovery
• Digital fitness usage patterns
• Barriers to consistency
• Strategic considerations for operators

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