Episode Details

In this episode, Erin sits down with Sofia Ortiz (Mavrik Marketing) to break down the real do’s and don’ts of online advertising—why so many campaigns fail, what’s actually working right now, and the two follow-up windows that decide whether ads become profit or a money pit.

They cover:

• Why referrals create “peaks and valleys” (and how to fix it)
• The first 5 minutes rule (and the 24-hour backup window)
• Why video beats images now—and how to do it without fancy production
• The biggest targeting mistake: “talking to everyone”
• How to scale ads 20–30% at a time without crashing performance
• What to watch beyond leads: bookings, no-shows, close rate, proposals

If you’re ready for predictable growth, this episode will change how you think about marketing.

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Chapters

00:00 Introduction to Online Advertising Do's and Don'ts

02:15 Challenges in Online Advertising for Business Owners

05:34 The Importance of Follow-Up in Lead Generation

09:45 Identifying Your Target Audience

12:58 The Shift from Static Ads to Video Content

14:54 The Role of Organic Social Media

17:14 Measuring Success in Advertising

20:35 Understanding Cost Fluctuations in Advertising

23:01 Scaling Your Advertising Efforts Smartly

25:15 Ideal Clients for High Ticket Services

26:50 Vision for the Future of Marketing

The information in these videos is for informational and educational purposes only and should not be construed as tax, legal, or financial advice. Linked items may create a financial benefit for Terra Firma and its affiliates.