Episode Details

Elena Myhre, Director of Marketing and Communications for the International Poultry Welfare Alliance and the US Roundtable for Sustainable Poultry and Eggs, discussed the organizations' efforts in sustainability and welfare. The US Roundtable, founded in 2019, has released two sustainability reports, covering 101 voluntary metrics under three pillars: people, planet, and poultry. Key findings include a 90% reduction in recordable incidence rates from 1994 to 2025 and significant improvements in worker support and water use. The framework aims to provide comprehensive, neutral data to support industry sustainability and potential future consumer engagement