Episode Details

Purchase Ginny's trio of books: ⁠Until the Streetlights Come On⁠, ⁠Homeschooling⁠, and ⁠1000 Hours Outside Activity Book

Leadership isn’t just for boardrooms—it’s for breakfast tables, hard conversations, and the million tiny decisions that shape a home. In this powerful, practical conversation, Ginny Yurich sits down with Jamie Cochran, COO of Echelon Front, the leadership company founded by Jocko Willink and Leif Babin, to talk about why Extreme Ownership changes everything—especially for parents. Jamie shares how SEAL-proven principles like taking ownership instead of blaming, simplifying communication, role-playing hard conversations, and “seeing a need and filling a need” can transform family culture from the inside out. You’ll also hear the story behind Echelon Front’s growth, why women’s leadership needed a clearer on-ramp, how Warrior Kid equips kids with discipline and courage, and the surprising freedom that comes when you realize: if you’re the problem, you can be the solution.

Get your copy of Extreme Ownership here

Find Echelon Front resources, events, and training at https://echelonfront.com/

Explore the Online Academy at https://academy.echelonfront.com/

Learn more about The Assembly (Women’s Leadership) at https://echelonfront.com/the-assembly/

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