Episode Details

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore how operational innovation improves both customer experience and business performance. Long physical wait times are more than an inconvenience; they signal broken systems, lost data, and rising staff frustration.

In this episode, Shannon Vander Meulen, Co-Founder and CMO of WaitWell, shares how real frontline experience inspired a platform that has saved millions of hours across public and private services. The conversation explores customer-centric service design, ethical AI in human-facing workflows, modern marketing authenticity, and the role of collaboration in scaling across North America.

Key Highlights

1. From Crisis to Innovation: How frontline pain points shaped a customer-first platform.
    
2. Competition as Validation: Why crowded markets signal real demand.
    
3. AI That Supports People: Speeding service without replacing human staff.
    
4. Authenticity in Modern Marketing: Why trust outperforms automation noise.
    
5. Scaling Through Collaboration: Growing across North America as one aligned team.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.