Episode Details

Most gym owners think growth comes from better marketing. The reality? Most are ignoring the systems and data that actually drive predictable results.

In this episode of Behind Gym Doors, Mike sits down with Lindsay Greenlee a former Texas Tech University professor turned owner of one of the top-performing Pure Barre studios in the franchise to break down how data-driven decisions, structured marketing processes, and strong execution helped her generate consistent lead flow and industry-leading conversion rates. Instead of constantly chasing new tactics or relying on agencies to "figure it out," Lindsay explains how understanding your numbers, tracking lead quality, and staying actively involved in marketing strategy creates real momentum inside a gym. 

If you feel like you're working harder but growth still feels unpredictable, this episode will change how you think about marketing, retention, and scaling your business.

Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.