Episode Details

Black Desert Resort shows what "demand drivers" look like when you actually build them. Today we look at Modern luxury on #NoVacancyNews

I walk the property with Nicholas Gold, Managing Director, in Ivins (greater St. George / greater Zion), Utah.

🏨 Nick gives the basics: ~600 keys, restaurants/banquets, pool, spa, and a serious golf operation
⛳ They opened just over a year ago and already hosted two PGA tournaments and an LPGA tournament
🏌️‍♂️ Nick says three more 18-hole courses are coming, plus a practice facility
🌊 They're building a $60M, 4.5-acre water park for guests and members only
💰 We talk why that "velvet rope" access helps residential sales and supports premium transient pricing
🍽️ Nick's F&B rule stays simple: make it good, then match concepts to the guest profile and the local market
🧑‍🤝‍🧑 Hiring: Nick hires attitude and personality over skills and uses the eye-contact/smile test as the price of entry
🧗 The adventure program creates differentiated experiences (including 4x4 access up to a via ferrata)
🧖 The spa leans into recovery: cryo, salt inhalation, recovery lounge, sauna/steam, plus outdoor options
🏗️ The resort uses multiple buildings, bell rides, and guest bikes to keep circulation easy at scale

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