Episode Details

This week saw the announcement of the industry's first seven figure component — the Borresen M8 at $1,200,000.  Is the race for eye-popping MSRPs good or bad for the industry? 

Why do manufacturers hire a distributor, instead of managing a network of dealers directly?

How difficult is it to find qualified retailers for high-end brands in the USA?

Can high-end products be properly represented by non-traditional home dealers?

What role do print and on-line review magazines play today in building a brand?  How do you spend your marketing dollars?

What are the attributes of a good distributor?

Under what circumstances may a distributor sell direct to a consumer?

What really sells high-end products:  sonic qualities, aesthetics, quick delivery, price, the trade-in deal?