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Zillow Flex Lead Conversion: The Secret to a 40% Close Rate with Amber Welch | The LAB
Description
Want to know how top teams convert Zillow Flex leads at a high level? In this episode of The Lab, Amber Welch (Co-Team Leader, Homebase) breaks down the exact systems, scripts, and accountability measures she uses to manage a 60-agent team across San Diego, Riverside, and Palm Springs.
Amber reveals why "self-pausing" leads is a career killer, how to use the "Touring Agreement" to build trust (instead of scaring clients away), and the specific follow-up cadence required to turn cold leads into closed deals.
If you are a Zillow Flex agent or aspiring to become one, this masterclass will show you exactly what it takes to succeed.
🔥 KEY TAKEAWAYS:
✅ The "Self-Pause" Trap: Why pausing your lead flow is the fastest way to unemployment.
✅ The 7-Day "No Strings" Script: How to get buyers to sign a Touring Agreement without hesitation.
✅ Lead Conversion: Why 40% of deals happen on the first weekend (and what to do with the rest).
✅ The "Buyer Pond" Strategy: How to convert old leads that everyone else has ignored.
✅ Accountability: The red flags Amber looks for in Follow Up Boss (and when she steps in).
QUICK LINKS & RESOURCES:
🎓 Visit eXp University: https://www.expuniversity.com/
👉 Follow Amber Welch: https://www.instagram.com/amberwelch___/
CHAPTERS (Key Moments):
0:00 – Who is Amber Welch? (60-Agent Team)
1:30 – How to become a Zillow Flex Partner
4:20 – Onboarding New Agents: The "Zillow Journey" Training
6:30 – The "Self-Pause" Trap: Don't stop the flow!
8:45 – The "Touring Agreement" Script (7-Day Trial)
11:35 – Speed to Lead: Writing offers on the first weekend
12:20 – The "Buyer Pond": Mining old leads for gold
15:00 – Accountability: Managing agents in Follow Up Boss
16:50 – Final Thoughts on Zillow Flex Success
ABOUT THE GUEST:
Amber Welch is the Co-Team Leader of Homebase, a high-performance real estate team serving Southern California. With a background as a VP of Sales in the corporate world, she specializes in conversion conversations, agent accountability, and building scalable systems for lead generation.
#ZillowFlex #RealEstateLeads #AmberWelch #RealEstateCoaching #LeadConversion #RealEstateScripts #TheLab #eXpRealty #RealEstateTeam