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Assume the Basic Sale, and Go For Quantity AND The Power of No Reward by Derek Sivers on Long-Term Leverage
Description
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Episode 1966:
Derek Sivers shares two powerful lessons on persuasion and motivation. First, success often comes from assuming the sale and offering compelling quantity-based options, turning hesitant buyers into eager ones. Second, introducing money into social dynamics can backfire, sometimes, offering no reward is the smartest way to inspire genuine action and trust.
Read along with the original article(s) here: https://sive.rs/quantity & https://sive.rs/no-reward
Quotes to ponder:
"If you buy only one, the price is $12. But if you buy more than one, the price is only $8 each. So buy ten."
"Don't underestimate the power of no reward."
"Introducing money into a social relationship switches it to market mindset, changing the entire relationship, making all the warm-and-fuzzy go away."
Episode references:
Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Edition/dp/0061353248